How To Craft An Offer That Sells
My step by step guide to crafting an offer that sells on LinkedIn.
Before they think about buying, your prospective client needs clarity.
They need the full picture. They need proof. They need answers:
Is this for people like me?
Can you solve my specific problem?
What will I get for my money?
What's special about the way you do it?
What proof is there that you get results?
Here are the five steps to crafting an offer that sells on LinkedIn:
1 - Clarify The Target Audience
2 - Highlight Their Problem
3 - Define the Outcome
4 - Highlight Your Difference
5 - Prove That It Works
1 - Clarify The Target Audience
Your ideal client should think “That’s me!”
Name their industry
Name the size of their business
Be specific
Here’s an example:
“I work with beauty e-commerce brands generating $1m+ in monthly sales”
2 - Highlight The Problem
People pay to solve problems.
The bigger and more painful the problem, the more they’ll pay to solve it.
What is the pain your prospect is suffering from? What does it cost them?
Call it out:
“If your brand does $1M+ in monthly sales, but you’re burning money on paid ads, I can help you grow organically through email.”
3 - Define The Outcome
What’s the tangible result your clients will receive?
More revenue? More site traffic? More podcast guest spots?
People buy outcomes, not vague assurances:
“I help 7 figure beauty e-commerce brands increase sales by 10-30% per month with email marketing.”
4 - Highlight Your Difference
Whatever you’re offering, 10,000 other people on LinkedIn are likely offering the same.
You might be the best in the business. But you probably aren’t (sorry).
It’s likely some of your competitors will have larger audiences, or better content, or more experience than you.
That’s ok though. You don’t have to be the best.
You just have to show how you’re different, and contrast that difference with your competitors.
Fill in the blanks on this statement to highlight your unique positioning:
“[Business] is the [Category] for [Audience] who want [Benefit], unlike [Competitor Type], which [Undesirable Trait].”
Let’s use our email marketer example to better illustrate this:
“I offer email marketing for $1m+ beauty e-commerce brands who value human-crafted email that nurtures, grows, and converts their audience, unlike volume-driven marketers who prioritize short term wins over long-term customer relationships.”
5 - Prove That It Works
Your audience wants proof that your offer will work for them.
The more proof, the better.
More proof = more trust = less risk.
Good
Testimonials and case studies
Better
DM screenshots
Best
Video testimonials
Ensure that your social proof cuts to the chase, and highlights the tangible outcome you delivered.
This is what your prospect cares about:
P.S.
I’m hosting a free one hour LinkedIn masterclass on September 15th:
The Profitable Personal Brand Blueprint.
I'll also be sharing full details about my LinkedIn course and community at the end, but not in a way that will be annoying and pushy. I mean, you could just shut your laptop at that point if you want to.
Click here to join the waitlist.